:root {
  --ink: #1d1d1b;
  --soft-ink: #4e4e49;
  --paper: #fffdf8;
  --smoke: #f2f0ea;
  --stone: #d7d1c5;
  --pine: #2f6f29;
  --moss: #657a42;
  --clay: #a76045;
  --water: #4e7f8c;
  --charcoal: #171916;
  --line: rgba(29, 29, 27, 0.14);
  --shadow: 0 20px 60px rgba(29, 29, 27, 0.12);
  --container: 1180px;
  --header: 72px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Segoe UI", Inter, Arial, sans-serif;
  line-height: 1.55;
  overflow-x: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
}

ul {
  margin: 0;
  padding-left: 1.2rem;
}

li + li {
  margin-top: 0.45rem;
}

.skip-link {
  position: fixed;
  top: 0.75rem;
  left: 0.75rem;
  z-index: 20;
  transform: translateY(-160%);
  border-radius: 999px;
  background: var(--paper);
  color: var(--ink);
  padding: 0.65rem 0.9rem;
  font-weight: 700;
  transition: transform 160ms ease;
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  min-height: var(--header);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.25rem;
  padding: 0.85rem max(1rem, calc((100vw - var(--container)) / 2));
  background: rgba(255, 253, 248, 0.92);
  border-bottom: 1px solid var(--line);
  backdrop-filter: blur(14px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  text-decoration: none;
  font-size: 1.45rem;
  font-weight: 750;
  letter-spacing: 0;
}

.brand__mark {
  display: grid;
  place-items: center;
  width: 2.1rem;
  height: 2.1rem;
  border-radius: 50%;
  background: var(--pine);
  color: white;
  font-weight: 800;
}

.nav {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  gap: 0.15rem;
  overflow-x: auto;
  scrollbar-width: none;
}

.nav::-webkit-scrollbar {
  display: none;
}

.nav a {
  flex: 0 0 auto;
  border-radius: 999px;
  padding: 0.55rem 0.8rem;
  color: var(--soft-ink);
  font-size: 0.92rem;
  font-weight: 650;
  text-decoration: none;
  transition: background 160ms ease, color 160ms ease;
}

.nav a:hover,
.nav a:focus,
.nav a.is-active {
  background: var(--smoke);
  color: var(--ink);
}

.hero {
  position: relative;
  min-height: 560px;
  height: calc(78vh - var(--header));
  max-height: 760px;
  overflow: hidden;
  display: grid;
  align-items: end;
  padding: 5rem max(1.2rem, calc((100vw - var(--container)) / 2)) 4rem;
  color: white;
}

.hero__image,
.hero__shade {
  position: absolute;
  inset: 0;
}

.hero__image {
  background: url("assets/hero-collage.jpg") center / cover no-repeat;
  transform: scale(1.02);
}

.hero__shade {
  background: rgba(11, 13, 11, 0.6);
}

.hero__content {
  position: relative;
  width: min(780px, calc(100vw - 2.4rem));
  max-width: 100%;
}

.eyebrow,
.mini-label {
  margin: 0 0 0.8rem;
  color: var(--pine);
  font-size: 0.78rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0;
}

.hero .eyebrow,
.section--dark .eyebrow,
.closing .eyebrow {
  color: #dfe8cf;
}

h1,
h2,
h3,
h4,
p {
  margin-top: 0;
}

h1 {
  margin-bottom: 1rem;
  font-size: 4rem;
  line-height: 1.02;
  letter-spacing: 0;
}

h2 {
  margin-bottom: 1rem;
  max-width: 850px;
  font-size: 2.55rem;
  line-height: 1.08;
  letter-spacing: 0;
}

h3 {
  margin-bottom: 0.65rem;
  font-size: 1.32rem;
  line-height: 1.22;
  letter-spacing: 0;
}

h4 {
  margin-bottom: 0;
  font-size: 1rem;
  letter-spacing: 0;
}

.hero__lead {
  max-width: 690px;
  margin-bottom: 1.5rem;
  color: rgba(255, 255, 255, 0.9);
  font-size: 1.28rem;
}

.hero__tags {
  display: flex;
  flex-wrap: wrap;
  gap: 0.6rem;
  margin-bottom: 1.65rem;
}

.hero__tags span {
  border: 1px solid rgba(255, 255, 255, 0.35);
  border-radius: 999px;
  padding: 0.42rem 0.72rem;
  color: rgba(255, 255, 255, 0.92);
  font-weight: 700;
}

.hero__actions,
.pricing__head,
.target-wrap {
  display: flex;
  align-items: center;
  gap: 1rem;
  flex-wrap: wrap;
}

.hero__actions {
  justify-content: flex-start;
}

.pricing__head,
.target-wrap {
  justify-content: space-between;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.9rem;
  border: 1px solid transparent;
  border-radius: 999px;
  padding: 0.72rem 1.05rem;
  font-weight: 800;
  text-decoration: none;
  white-space: normal;
  transition: transform 160ms ease, background 160ms ease, border-color 160ms ease;
}

.button:hover,
.button:focus {
  transform: translateY(-1px);
}

.button--light {
  background: var(--paper);
  color: var(--ink);
}

.button--ghost {
  border-color: rgba(255, 255, 255, 0.45);
  color: white;
}

.button--dark {
  background: var(--ink);
  color: white;
}

.facts {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-bottom: 1px solid var(--line);
  background: var(--paper);
}

.facts__item {
  min-height: 8rem;
  padding: 1.25rem;
  border-right: 1px solid var(--line);
}

.facts__item:last-child {
  border-right: 0;
}

.facts__item strong {
  display: block;
  color: var(--pine);
  font-size: 2rem;
  line-height: 1;
}

.facts__item span {
  display: block;
  max-width: 15rem;
  margin-top: 0.6rem;
  color: var(--soft-ink);
}

.section {
  padding: 6rem 0;
}

.section--tight {
  padding: 0;
}

.section--muted {
  background: var(--smoke);
}

.section--dark {
  background: var(--charcoal);
  color: white;
}

.container {
  width: min(var(--container), calc(100vw - 2.4rem));
  margin: 0 auto;
}

.section-head {
  max-width: 900px;
  margin-bottom: 3rem;
}

.section-head > p:not(.eyebrow) {
  max-width: 760px;
  color: var(--soft-ink);
  font-size: 1.08rem;
}

.section--dark p {
  color: rgba(255, 255, 255, 0.72);
}

.two-col {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(320px, 1fr);
  gap: 3rem;
  align-items: center;
}

.intro-copy p {
  color: var(--soft-ink);
}

.image-feature,
.operations__image {
  margin: 0;
  overflow: hidden;
  border-radius: 0.5rem;
  box-shadow: var(--shadow);
}

.image-feature img,
.operations__image img {
  width: 100%;
  height: 100%;
  min-height: 360px;
  object-fit: cover;
}

.mission-grid,
.pillars,
.ritual,
.market-grid,
.strategy-grid,
.finance-lists,
.services-strip,
.competition__grid {
  display: grid;
  gap: 1rem;
}

.mission-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin-top: 3rem;
}

.mission-grid article,
.pillars article,
.ritual article,
.market-grid article,
.services-strip article,
.competition__grid article,
.strategy-card,
.finance-lists article,
.ops-list article {
  border: 1px solid var(--line);
  border-radius: 0.5rem;
  background: rgba(255, 253, 248, 0.72);
  padding: 1.25rem;
}

.mission-grid p,
.pillars p,
.ritual p,
.services-strip p,
.competition p,
.strategy-card li,
.finance-lists li,
.ops-list p {
  color: var(--soft-ink);
}

.mini-label--water {
  color: var(--water);
}

.mini-label--clay {
  color: var(--clay);
}

.pillars,
.ritual,
.services-strip,
.finance-lists {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.pillars {
  margin-top: 1rem;
}

.pillars span,
.ritual span {
  display: inline-block;
  margin-bottom: 1.2rem;
  color: var(--pine);
  font-size: 0.9rem;
  font-weight: 850;
}

.space-block {
  margin-top: 4rem;
}

.space-block__copy {
  display: grid;
  grid-template-columns: minmax(240px, 0.35fr) minmax(0, 0.65fr);
  gap: 1.8rem;
  align-items: end;
  margin-bottom: 1.4rem;
}

.space-block__copy p {
  color: var(--soft-ink);
}

.visual-grid {
  display: grid;
  gap: 1rem;
}

.visual-grid--three {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.visual-grid--four {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.visual-card {
  overflow: hidden;
  border-radius: 0.5rem;
  background: var(--paper);
  box-shadow: 0 1px 0 var(--line);
}

.visual-card img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.visual-card h4 {
  padding: 0.9rem 1rem 1rem;
  color: var(--soft-ink);
  font-weight: 750;
}

.market-grid {
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.market-grid article {
  background: var(--smoke);
}

.target-wrap {
  margin-top: 2rem;
  padding: 1.5rem 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.target-wrap h3 {
  margin-bottom: 0;
}

.audiences {
  display: flex;
  flex-wrap: wrap;
  gap: 0.55rem;
  justify-content: flex-end;
  max-width: 720px;
}

.audiences span {
  border: 1px solid var(--stone);
  border-radius: 999px;
  padding: 0.48rem 0.7rem;
  background: white;
  color: var(--soft-ink);
  font-weight: 700;
}

.competition {
  margin-top: 3rem;
}

.competition__grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.need-band {
  display: grid;
  grid-template-columns: minmax(240px, 0.35fr) minmax(0, 0.65fr);
  gap: 2rem;
  margin-top: 3rem;
  border-radius: 0.5rem;
  background: var(--pine);
  color: white;
  padding: 2rem;
}

.need-band .mini-label,
.need-band h3,
.need-band li {
  color: white;
}

.dark-grid {
  display: grid;
  grid-template-columns: minmax(260px, 0.45fr) minmax(0, 0.55fr);
  gap: 3rem;
}

.section--dark h2 {
  color: white;
}

.advantage-list {
  display: grid;
  gap: 1rem;
}

.advantage-list article {
  border-bottom: 1px solid rgba(255, 255, 255, 0.16);
  padding-bottom: 1rem;
}

.strategy-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.strategy-card {
  padding: 0;
  overflow: hidden;
}

.strategy-card img {
  width: 100%;
  aspect-ratio: 5 / 3;
  object-fit: cover;
}

.strategy-card h3,
.strategy-card ul {
  padding-right: 1.25rem;
  padding-left: 1.25rem;
}

.strategy-card h3 {
  margin-top: 1.15rem;
}

.strategy-card ul {
  padding-bottom: 1.25rem;
}

.pricing {
  margin-top: 3rem;
  border-top: 1px solid var(--line);
  padding-top: 2rem;
}

.price-table {
  margin-top: 1.2rem;
  border: 1px solid var(--line);
  border-radius: 0.5rem;
  overflow: hidden;
}

.price-table [role="row"] {
  display: grid;
  grid-template-columns: minmax(0, 1.3fr) 8rem minmax(0, 1fr);
  gap: 1rem;
  align-items: center;
  padding: 0.95rem 1rem;
  background: white;
}

.price-table [role="row"]:nth-child(even) {
  background: var(--smoke);
}

.price-table strong {
  color: var(--pine);
  font-size: 1.2rem;
}

.finance-layout {
  display: grid;
  grid-template-columns: minmax(280px, 0.38fr) minmax(0, 0.62fr);
  gap: 2rem;
  align-items: stretch;
}

.funding,
.allocation {
  border-radius: 0.5rem;
  padding: 1.5rem;
  background: white;
  border: 1px solid var(--line);
}

.funding p {
  color: var(--soft-ink);
}

.allocation {
  display: grid;
  gap: 1rem;
}

.allocation__row {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 4rem;
  gap: 0.7rem 1rem;
  align-items: center;
}

.allocation__row span {
  color: var(--soft-ink);
  font-weight: 700;
}

.allocation__row strong {
  text-align: right;
  color: var(--pine);
}

.allocation__row i {
  grid-column: 1 / -1;
  position: relative;
  height: 0.56rem;
  overflow: hidden;
  border-radius: 999px;
  background: var(--smoke);
}

.allocation__row i::before {
  content: "";
  position: absolute;
  inset: 0 auto 0 0;
  width: var(--size);
  border-radius: inherit;
  background: linear-gradient(90deg, var(--pine), var(--clay));
}

.finance-lists {
  margin-top: 1rem;
}

.operations {
  display: grid;
  grid-template-columns: minmax(0, 0.58fr) minmax(320px, 0.42fr);
  gap: 3rem;
  align-items: center;
}

.operations__copy > p:not(.eyebrow) {
  color: var(--soft-ink);
  font-size: 1.08rem;
}

.ops-list {
  display: grid;
  gap: 1rem;
  margin-top: 1.5rem;
}

.closing {
  padding: 4rem 0;
  background: var(--pine);
  color: white;
}

.closing__inner {
  max-width: 900px;
}

.closing p {
  max-width: 720px;
  color: rgba(255, 255, 255, 0.82);
  font-size: 1.08rem;
}

.site-footer {
  padding: 1.4rem 1.2rem;
  background: var(--charcoal);
  color: rgba(255, 255, 255, 0.72);
  text-align: center;
}

.site-footer p {
  margin: 0;
}

@media (max-width: 980px) {
  :root {
    --header: 104px;
  }

  .site-header {
    align-items: flex-start;
    flex-direction: column;
  }

  .nav {
    width: 100%;
    justify-content: flex-start;
  }

  .hero {
    min-height: 560px;
    height: calc(76vh - var(--header));
    max-height: 720px;
  }

  h1 {
    font-size: 3rem;
  }

  h2 {
    font-size: 2rem;
  }

  .facts,
  .pillars,
  .ritual,
  .market-grid,
  .strategy-grid,
  .finance-lists,
  .services-strip,
  .competition__grid,
  .visual-grid--four {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .two-col,
  .dark-grid,
  .finance-layout,
  .operations,
  .need-band {
    grid-template-columns: 1fr;
  }

  .space-block__copy {
    grid-template-columns: 1fr;
    gap: 0.4rem;
  }
}

@media (max-width: 680px) {
  body * {
    min-width: 0;
  }

  h1,
  h2,
  h3,
  h4,
  p,
  li {
    overflow-wrap: anywhere;
  }

  .container,
  .hero__content {
    width: calc(100vw - 1.5rem);
    max-width: calc(100vw - 1.5rem);
  }

  .hero {
    min-height: 540px;
    height: 74vh;
    max-height: 740px;
    padding-top: 4rem;
    padding-bottom: 3rem;
  }

  h1 {
    font-size: 2.3rem;
    max-width: 13ch;
  }

  h2 {
    font-size: 1.45rem;
    line-height: 1.15;
  }

  h3 {
    font-size: 1.1rem;
  }

  .hero__lead {
    max-width: 30ch;
    font-size: 1.05rem;
  }

  .section {
    padding: 4rem 0;
  }

  .facts,
  .mission-grid,
  .pillars,
  .ritual,
  .market-grid,
  .strategy-grid,
  .finance-lists,
  .services-strip,
  .competition__grid,
  .visual-grid--three,
  .visual-grid--four {
    grid-template-columns: 1fr;
  }

  .facts__item {
    min-height: auto;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .facts__item:last-child {
    border-bottom: 0;
  }

  .price-table [role="row"] {
    grid-template-columns: 1fr;
    gap: 0.2rem;
  }

  .audiences {
    justify-content: flex-start;
  }
}